OUTCOME ORIENTED

ENTREPRENEUR : Tan Sri SM Nasimuddin SM     Amin

  COMPANY            : Naza Group of Malaysia.   

The founder, chairman and chief executive officer of the Naza Group of Malaysia is Tan Sri SM Nasimuddin SM Amin. He started his automobile business with an allocation of Approved Permits (APs). This AP use to import foreign car but bumiputras received a import car by APs with government-issued. Tan Sri SM Nasimuddin had a outcome-oriented when he started the business. He flew to Japan to buy japan car to be sold at Malaysia and the business keep raising with 10 to 15 cars monthly increased 40 to 60 cars monthly. However, he decided to import used Japanese car at a time when Japanese cars were popular with Malaysians people.He also faced some challenges including financing and how to convince customers to buy used cars when many were then not keen on foreign cars. But his passion and faith in the business drove him to success.Now, The Naza Group, formed in 1974, has 14 business divisions including motor trading, bikes, manufacturing, transport services, machine tools/parts, engineering, plantation, cigarette distribution, credit & leasing, water crafts, properties, hotel operation and insurance agency under him imitation.