OPEN CULTURE

ENTREPRENEUR :  Amy Miller

COMPANY             :  Amy’s Ice Cream     

   

Amy Miller is owner Amy’s Ice Cream that has seven-store chain of premium-ice-cream shop in Austin and Houston, Tex. Amy Miller has a secret. Granted, it’s an open secret, not the kind she tries to keep. But to too many American companies and management experts and fortunately for Miller’s business, to most of her competitors, it’s a secret all the same. Open culture of Amy Miller can be showed is when she doing something different then the another shopped. Such as on a Friday night, her employees performing manner customer won’t forget. They juggle with their serving spades, toss coups of ice cream for one another behind the counter, and break-dance on freezer top. If there’s a line out the door, they might pass out sample or offer ice cream to any customer who’ll or dance to recite a poem or mimic a barnyard animal or who wins a 60-second cone eating contest. They could be wearing pyjamas (because it’s sleep overnight) or mask (Star Wars Night) there might be candles (Romance Night) or strobe lights (Disco Night). They wear costumes. They bring props. They pop trivia questions. They create fun.It’s shown Amy Miller is have open culture trait because she doing something customer like especially teen spirit. This is because she know teenagers want something happening and fun in their life. So, she tries to acceptance the teenager culture today to bring her ice cream into the future.